There is a free plan with 2,000 emails a month and no card required. Paid plans start at $49/mo (Basic), $199 (Pro) and $699 (Scale), plus custom Enterprise.

Built for SaaS founders & growth teams

Signups To Paid Users On
Autopilot

The free-trial conversion engine for SaaS founders and growth teams: track activation, score every signup, and auto-send the right email the moment they're ready — so more free users become paying customers.

Conversion is two numbers: activation (do signups reach value?) times timing (do they get the right nudge?). ConversionCRM owns the timing — and shows you exactly how activation is doing, so you always know whether the leak is your onboarding or ours to fix.

Start free Get Walkthrough

3-minute install · free plan · no card to start

3 minto install

6 layersof engagement scoring

8 emailson autopilot

3 secdashboard refresh

0 emailssent to paying users

How it works

Three steps. Then it runs without you.

No pipelines to build, no segments to maintain. Drop in the widget and ConversionCRM handles the rest — every night, automatically.

Drop in one script

Page views, clicks, and time on page are tracked instantly — SPAs included. Add identify() and every event has a name on it.

<script src="…/widget.js?api_key=YOUR_KEY"> </script> ccrm.identify("u_4821", { email }) ccrm.track("sign_up")

Every user scored & staged

A 0–100 engagement score across six layers — recency, frequency, depth, key feature, time spent, buying intent — places each user in a lifecycle stage.

Signup Onboarding Active Conversion ready Paid Going quiet Churned

Emails send themselves

Welcome lands instantly. Nudges, upgrade offers, and win-backs go out nightly — matched to each user's stage, never to anyone already paying.

✓Welcome — the moment they sign up ✓Feature nudge — aha moment not hit ✓Upgrade offer — score crosses 71 ✓Urgency — they visited pricing

Live

Watch a signup become revenue

This is the loop ConversionCRM runs for every single user — scoring, staging, and emailing at exactly the right moment.

SignupSignup

OnboardingOnboard

ActiveActive

Conversion readyReady

PaidPaid

score 0

What you get

Everything between “they signed up” and “they paid”

One customer activation tool that watches behavior, understands intent, and acts on it — so you don't have to glue together analytics, spreadsheets, and an email tool. See how teams use it on the solutions pages.

Scores that mean something

Not a vanity metric — six weighted layers built from the last 7 days of real behavior, recomputed live while you watch.

Recency20/20

Frequency11/15

Depth12/15

Key feature20/20

Time spent9/15

Buying intent14/15

Your name on every email

Emails show your sender name and replies land in your Gmail. Send through our infrastructure or bring your own SMTP — Gmail, Outlook, SES, anything.

Sarah from Lumen <hello@…>

replies to → sarah@lumenapp.io

via Resendor your SMTP

8 lifecycle emails

Welcome, feature nudge, value demo, check-in, upgrade offer, urgency, win-back, limit upgrade — automated trial conversion emails tied to a stage, not a timer.

Follow-up that doesn’t quit

Hasn’t converted, replied, or acted? ConversionCRM keeps sending the next nudge every 7 days — on autopilot — and stops the instant they convert, upgrade, or take the action. Cooldowns and a max-send cap mean it never spams.

Unused emails roll over

Whatever you don’t send this month carries into next and stacks on top of your new allowance — you never lose what you paid for. And data keeps collecting even after a limit, only sending pauses.

Built-in guardrails

✓Max one email per user per batch

✓Cooldowns on every trigger

✓Paying users are never emailed

Live every 3 seconds

The dashboard re-scores and re-stages while it's open. No "data updates in 24h".

polling /api/dashboard/live

Manual when you want it

The composer builds branded one-off emails with live preview — or double-click any user on the dashboard and write to them directly, full send history included.

Buying intent, caught in the act

Pricing page visits, upgrade clicks, and real quota exhaustion are scored separately — so the upgrade email arrives while they're deciding, not a week later. That's how you increase free trial conversion rate without touching your funnel.

Comparison

One tool instead of three

The usual stack is an analytics tool that can't email, an email tool that can't see behavior, and a spreadsheet holding it together. See the full comparisons — including an animated side-by-side against timer-based drip tools.

ConversionCRM comparison table
	ConversionCRM	Analytics tool	Email tool
Tracks in-product behavior	✓	✓	—
Scores every user 0–100	✓	—	—
Assigns lifecycle stages	✓	—	—
Emails triggered by behavior	✓	—	timers only
Knows when they're ready to buy	✓	—	—
Setup time	3 minutes	hours	hours

vs Customer.io → vs Appcues → vs Pendo → All comparisons

What is ConversionCRM?

ConversionCRM is free trial conversion software for SaaS founders and product teams. It combines three things that usually live in separate tools: user activation tracking (one script tag, auto-tracked behavior), customer activation scoring (a 0–100 engagement score across six layers with automatic lifecycle stages), and automated trial conversion emails (eight behavior-triggered emails from welcome to win-back, sent under your name). Teams use it as a lightweight product adoption platform and a trial-to-paid funnel tool — it installs in about 3 minutes and has a free plan to start.

Pricing

Signups to paid users, on autopilot

Every plan — including Free — tracks behaviour, scores intent, sends all 8 behaviour-triggered emails, and keeps following up every 7 days until a user converts. The tracking API is included. You scale on value, not just volume.

Free

$0 / mo

1,000 tracked users · 2,000 emails / mo

✓All 8 behaviour-triggered emails
✓6-layer scoring + lifecycle stages
✓Tracking snippet + REST API

Start free — no card

Basic

$49 / mo

5,000 tracked users · 20,000 emails / mo

✓Everything in Free
✓Send from your domain (SMTP)
✓Manual email composer

Send from your brand

Questions, answered

VSHow is ConversionCRM different from Customer.io?

Customer.io is a general-purpose messaging platform — powerful, but you design the journeys, build the segments, and wire the triggers yourself. ConversionCRM ships the whole signup-to-paid engine prebuilt: 6-layer engagement scoring, automatic lifecycle stages, and 8 behavior-triggered emails that react to what users actually do. It's working about 3 minutes after install, with a free plan to start. Read the full Customer.io comparison →

How long does setup actually take?

About three minutes. Paste one script tag before </body>, call identify() after login, and you're tracking. Page views, clicks, and time on page need zero extra code — SPA route changes included. Developers can see the full integration surface here.

Do the emails come from my address?

Every email shows your sender name, and replies land in your Gmail. By default we deliver through our infrastructure; if you'd rather send from your own domain, plug in your SMTP credentials — Gmail, Outlook, SES, anything — and we'll send through that instead.

What makes a user "conversion ready"?

A 71–100 engagement score plus buying-intent signals: pricing page visits, upgrade clicks, or hitting a real usage limit. That's the moment the upgrade email goes out — while they're already thinking about it. More on the mechanics in our trial conversion guide.

Will this spam my users?

No. At most one lifecycle email per user per batch, cooldowns on every trigger type, and users in the Paid stage are never emailed. A limit-upgrade email only fires when a quota or trial genuinely runs out — not on every locked-feature click.

What stack do I need?

Any website or web app that can load a script tag — static sites, React, Vue, Next.js, e-commerce stores. If it runs in a browser, it works.

What does it cost?

There's a free plan with 2,000 emails a month — no card required. Paid plans start at $49/mo (Basic), $199 (Pro) and $699 (Scale), with custom Enterprise. Details in the payment policy.

From the blog

Guides on converting free users to paid

Benchmarks

Free-to-paid conversion rate benchmarks for SaaS (2026)

What a good signup-to-paid conversion rate actually looks like — by trial model, with the math behind each number.

SSaarthi·Jun 10, 2026

Playbook

How to increase free trial conversion rate: 6 levers, ranked

The trial conversion levers that actually move the number, ordered by effort-to-impact — with the email timing data.

SSaarthi·Jun 4, 2026

Strategy

Freemium vs free trial for SaaS: which converts better?

Opt-in vs opt-out, 7 vs 14 days, and when a reverse trial beats both models — decided with benchmarks, not vibes.

SSaarthi·May 28, 2026

All articles →

Stop losing the users
you already won.

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